Inflight Magazines | From Seatback to Sofa
Inflight Magazines
From Seatback to Sofa
What We Believe
From Seatback to Sofa
inflightmagazines.com
Some of the most beautifully crafted travel and lifestyle content in the world is published by airlines.
Most people only ever encounter it by chance, somewhere between departure and arrival.
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We felt it deserved a life beyond the cabin.
Purpose
To give inflight magazine content a lasting presence beyond the flight - for readers who want to stay connected with magazines they already know, for new audiences discovering the format for the first time, and for travel writers and photographers seeking a rich, curated source of editorial inspiration.
Vision
To make inflight magazines a recognised content destination in their own right.
Mission
We bring inflight magazines from airlines around the world together in one place, so anyone, anywhere, can discover and enjoy them. From seatback to sofa.
Values
Curiosity
We love discovering what airlines and their publishers create.
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Respect
The content belongs to the airlines and their publishers who make it. We honour their work.
Voice
We write like someone who genuinely loves the world of inflight magazines.
Our voice is knowledgeable without being academic, enthusiastic without being breathless, and editorial without being distant - at the level of an experienced travel and destination writer, because that is the standard this content deserves.
Tone
To readers
Inviting and conversational. Like recommending a magazine to a friend who travels well.
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To airlines and publishers
Respectful and informed. We understand their world because we come from it.
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To advertisers
Clear and commercial, grounded in insight. Reach audiences in their dream state.
About Our Logo
Open a magazine, and you see two pages ready to be read. Step back and you see something else entirely: the pages become wings, the spine becomes a fuselage, and the whole form lifts.
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That double meaning is the point. The logo holds both ideas in a single, symmetrical shape - a magazine that wants to be read and an aircraft that wants to fly. Neither dominates. You see one, then the other, then both at once.
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It captures exactly what inflightmagazines.com does: it takes content created for the cabin and gives it the reach to travel on its own, from seatback to sofa.
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The textured pages suggest print - the craft and character of published editorial.
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The clean silhouette of the aircraft suggests movement and possibility. Together, they say that this content was made to go further.
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No separation. No seam. Magazine and aircraft, grounded and airborne, in one mark.